What's HOT in the DMV
D E S C R I P T I O N
WHAT’S HOT is a new digital, bi monthly publication that promotes the patronage and active involvement in the arts and entertainment in the metropolitan area for audiences 40 years of age and over.
WEAA-FM’s “Your Girl Cheryl” (YGC) has been reporting on What’s Hot for the Weekend for over four years inviting a 40+ audience to enjoy the fabulous live entertainment available in the metropolitan area. A self-proclaimed enemy of the “big screen TV,” (and the tendency for many to spend so much time in front of it), YGC encourages listeners and audiences on the radio and at the live shows she hosts and produces, a vibrancy of spirit among older adults achieved by being mentally active and physically involved. YGC says “get up, get out and get yourself around town.”
WHAT’S HOT uses today’s technology in an engaging way. With its turn-able pages on both laptops and mobile phones, live spots linking readers directly to outside video and audio messages, point of purchase abilities, and a variety of other services, WHAT’S HOT will focus on feature articles, reviews, photos and promotion of:
YGC has garnered a wide and comprehensive local audience base. With a listenership of over 10,000 on WEAA FM on air and online, YGC also maintains Facebook ‘friends’ at the maximum number (5,000) and maintains A DIRECT EMAIL AUDIENCE OF OVER 5,000. Clearly defined, the YGC audience:
WHAT’S HOT will…
Former editor of the arts and entertainment supplement Friday Plus of the Baltimore Afro American Newspaper, YGC is also a published writer in numerous local and national publications including JazzTimes Magazine, The Crisis (NAACP), Downbeat Magazine, and Dance Magazine. YGC is a concert/festival producer, was a regular panelist on Black Entertainment Television’s “BET on Jazz” for four years and has interviewed internationally renowned artists such as Patti LaBelle, Judith Jamison, Misty Copeland, Kenny Lattimore, Wynton Marsalis, the late Billy Taylor, Regina Belle, Bobby Caldwell, The Manhattans, Maysa, Patrice Rushen, Miriam Makeba, Sweet Honey in the Rock and more.