What's HOT in the DMV
D E S C R I P T I O N


WHAT’S HOT is a new digital, bi monthly publication that promotes the patronage and active involvement in the arts and entertainment in the metropolitan area for audiences 40 years of age and over.
 
“Your Girl Cheryl” (YGC) has been reporting on What’s Hot for the Weekend for over four years inviting a 40+ audience to enjoy the fabulous entertainment available in the metropolitan area. YGC encourages listeners to stay  mentally active and physically involved with a variety of art & entertainment that abound. 
 
WHAT’S HOT uses today’s technology in an engaging way. With its turn-able pages on both laptops and mobile devices, live spots linking readers directly to outside video and audio messages, point of purchase abilities, and a variety of other services, WHAT’S HOT will focus on feature articles, reviews, photos and promotion of:
  • live and online music concerts and performance
  • newly released books, CD and movies
  • spoken word presentations
  • recommended restaurants and eateries
  • new and nationally renowned artists
  • traditional and new destination locations and
  • special events and celebrations
  • concert ticket and CD giveaways

YGC has garnered a wide and comprehensive local audience base. With a listenership of over 10,000 on WEAA FM on air and online, YGC also maintains Facebook ‘friends’ at the maximum number (5,000) and maintains A DIRECT EMAIL AUDIENCE OF OVER 5,000. Clearly defined, the YGC audience:
 
  • is primarily African American
  • is between the ages of 40 – 65 years,
  • is college educated,
  • is an urban or suburban area resident,
  • attends entertainment events on a regular basis,
  • uses mobile and online services
 

WHAT’S HOT will…
  • be emailed the every other weekend with updates to interior content
  • eblast an actual magazine directly to email addresses as well as post links on social media—Facebook and Instagram
  • have active links on highly visited websites including WEAA.org
  • be sent on a bi monthly basis– Jan/Feb, March/April, May/June, July/Aug, Sept/Oct, Nov and Dec.
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 Former editor of the arts and entertainment supplement Friday Plus of the Baltimore Afro American Newspaper, YGC is also a published writer in numerous local and national publications including JazzTimes Magazine, The Crisis (NAACP), Downbeat Magazine, and Dance Magazine. YGC is a concert/festival producer, was a regular panelist on Black Entertainment Television’s “BET on Jazz” for four years and has interviewed internationally renowned artists such as Patti LaBelle, Judith Jamison, Misty Copeland, Kenny Lattimore, Wynton Marsalis, the late Billy Taylor, Regina Belle, Bobby Caldwell, The Manhattans, Maysa, Patrice Rushen, Miriam Makeba, Sweet Honey in the Rock and more.