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info.scnow.us/wh-july-2024WHAT’S HOT in the DMV with “Your Girl Cheryl”
District of Columbia, Maryland, Virginia
WHAT’S HOT is a digital, bi monthly publication that promotes the patronage and active involvement in the arts and entertainment in the metropolitan area for audiences 40 years of age and over.
“Your Girl Cheryl” (YGC) was an on air personality on WEAA FM reporting on exciting happenings around town for over twelve years inviting a 40+ audience to enjoy the fabulous live entertainment available in the metropolitan area. A self-proclaimed enemy of the “big screen TV,” (and the tendency for many to spend so much time in front of it), YGC encourages audiences a vibrancy of spirit amongst older adults achieved by being mentally active and physically involved. YGC says “get up and get yourself around town.”
District of Columbia, Maryland, Virginia
WHAT’S HOT is a digital, bi monthly publication that promotes the patronage and active involvement in the arts and entertainment in the metropolitan area for audiences 40 years of age and over.
“Your Girl Cheryl” (YGC) was an on air personality on WEAA FM reporting on exciting happenings around town for over twelve years inviting a 40+ audience to enjoy the fabulous live entertainment available in the metropolitan area. A self-proclaimed enemy of the “big screen TV,” (and the tendency for many to spend so much time in front of it), YGC encourages audiences a vibrancy of spirit amongst older adults achieved by being mentally active and physically involved. YGC says “get up and get yourself around town.”
WHAT’S HOT uses today’s technology in an engaging way. With its turn-able pages on both laptops and mobile phones, live spots linking readers directly to outside video and audio messages, point of purchase abilities, and a variety of other services, WHAT’S HOT focuses on feature articles, reviews, photos and promotion of:
- live music concerts and performances
- community and professional theatre
- dance activities and performances
- newly released books, CD and movies
- spoken word presentations
- recommended restaurants and eateries
- new and nationally renowned artists
- traditional and new destination locations and
- special events and celebrations
- concert ticket giveaways
in the District of Columbia, Maryland and northern Virginia.
Former editor of the arts and entertainment supplement Friday Plus of the Baltimore Afro American Newspaper, YGC is also a published writer in numerous local and national publications including JazzTimes Magazine, The Crisis (NAACP), Downbeat Magazine, and Dance Magazine. YGC is a concert/festival producer, was a regular panelist on BET’s “BET on Jazz” and has interviewed internationally renowned artists such as Patti LaBelle, Judith Jamison, Misty Copeland, Wynton Marsalis, Regina Belle, Kenny Lattimore, Sweet Honey on the Rock and more.
YGC has garnered a wide and comprehensive local audience base, close to 10,000. YGC also maintains Instagram followers and Facebook ‘friends and communicates regularly to an audience of close to 10,000 via direct email. Clearly defined, the YGC audience:
- is primarily African American
- is between the ages of 40 – 65 years,
- is college educated,
- is currently employed,
- is an urban or suburban area resident,
- attends entertainment events on a regular basis,
- uses mobile and online services
WHAT’S HOT will…
- be emailed the first day of the specified month
- eblast an actual magazine directly to email addresses as well as post links on social media, Facebook
- be sent on a bi monthly basis– Jan/Feb, March/April, May/June, July/Aug, Sept/Oct, Nov and Dec.
- include a variety of active advertising opportunities for direct sales and communication with potential customers
* ADVERTISING RATES
Advertisers to provide artwork (PDF) up to 3 days prior to distribution date.
Sizes: 8.5 x 11”, 8.5 x 5.5”
SPECIAL DISCOUNTED RATES FOR THE PREVIEW ISSUE
Non Profit Rate 1 Year Regular Rate One Year
Full Page $150.00 $900.00 $175.00 $980.00
Half Page $ 90.00 $600.00 $115.00 $660.00
**Live links, point of purchase, design and creation of ad, additional fee, $20 - 40/one time
Advertisers to provide artwork (PDF) up to 3 days prior to distribution date.
Sizes: 8.5 x 11”, 8.5 x 5.5”
SPECIAL DISCOUNTED RATES FOR THE PREVIEW ISSUE
Non Profit Rate 1 Year Regular Rate One Year
Full Page $150.00 $900.00 $175.00 $980.00
Half Page $ 90.00 $600.00 $115.00 $660.00
**Live links, point of purchase, design and creation of ad, additional fee, $20 - 40/one time
